Collaborative VALUE

VALUEGraphic

A short while ago we developed some materials around the sharing economy. As part of a wider service design toolkit we created a simple tool for developing sharing economy startup ideas. This tool was first tested in an open workshop at Mozilla London and subsequently used with Ravensbourne students.

You can download a printable version with some simple instructions here. For usage ideas and an example read on.

Each outer segment of the canvas suggests an attribute of a service/product idea. ASSETS can be anything, from physical goods to assets created by the service/product itself. LINKS define the way people are connected, from online to living in the same street. USE is the functional element. What need does this fulfill? EXPERIENCE describes the experience of using the service/product. VISION should ideally be articulated without reference to the other attributes. What is the ultimate goal?

The best way to demonstrate this is with an example.

Lots of people have musical instruments sitting around. So let’s use musical instruments as the ASSET. Complete all the outer segments: LINKS: they all live in the same neighbourhood. USE: people get to use musical instruments without having to buy them. EXPERIENCE: ease of access, more sociable. VISION: communities brought closer together through music.

After the first sweep around you can go back and start to relate two or more attributes and see how this makes you rethink the original attributes. Take the VL segment as an example. “Communities brought closer together through music” and “people living in the same neighbourhood”. Maybe this suggests live events or meetups. This could add something back to LINKS. The point is you start with vague ideas and refine them by combining until you get to the middle. The centre VALUE section should contain all the finalised attributes articulated as one.

From this canvas you can start to fill in other design tools such as the Business Model Canvas or Persona descriptions. The point is to use this tool to generate and explore ideas. From there you can go deeper into business models or human-centred design.

Download the canvas, use it tool and let us know how you get on in the comments. We’ll write up more ideas soon.

We’ll shortly be offering workshops around our first two years of Discovery projects. Sign up to our newsletter if you’d like to be kept informed.

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