nkuku Customer Communities
nkuku specialises in eco-friendly, fairly-traded homewares and gifts. nkuku has historically distributed products through major and independent retailers in the UK and US. We worked with nkuku to build direct relationships with customers through the creation of a new sub-brand, nkukulife.
Redfront worked closely with nkuku to gain a deeper understanding of online customer motivations and behaviours. We then supported nkuku to design and implement a new digital presence, fostering active online communities and helping to expand online sales.